Update Buy-Hold-Sell List: May 2025
The market recovered from the Trump Tariffs.
But some Quality Stocks are still beaten down.
Let’s update our Buy-Hold-Sell List. Which stocks look attractive right now?
I run at least 20 miles (32 kilometers) every week.
You know why? It’s a win-win for me.
On the one hand, I’m staying in shape.
On the other hand, it’s my classroom on the move. I always listen to podcasts while working out. My best investment ideas always pop up when I’m running.
Right now, I’m building up for a marathon in a couple of months.
Some great investment lessons can be found in running a marathon:
Slow and steady wins the race. Investing is a marathon, not a sprint
Rest days are essential for runners, and so is downtime for investors. Sometimes the best move is not making one
You know how to run a marathon? One step at a time. A 1% improvement seems small until it compounds
One bad run or market crash doesn’t define the journey. Setbacks are normal
Running is becoming more and more popular.
Some companies are benefiting from this.
An example? Deckers Outdoor Corporation ($DECK).
They bought HOKA, a running shoe brand, in 2012 for $1.1 million. In 2023, HOKA generated over $1.4 billion in revenue!
This month, we added Deckers Outdoor to the Buy-Hold-Sell list.
The stock is down 50% (!) YTD and currently trades at a Forward PE of 16.5x.
Buy-Hold-Sell List
The Buy-Hold-Sell List is a list of quality companies. We wrote a few articles about it in the past:
We look for cheap Quality Stocks based on three valuation methods:
Comparing the Forward PE multiple to its historical average
Earnings Growth Model
Reverse Discounted-Cash Flow
Based on this, we give each company a Buy, Hold, or Sell recommendation.
Update May 2025
Since last time, we only added one company to the Buy-Hold-Sell list: Deckers Outdoor.
How does the company make money?
Deckers Outdoor Corporation makes popular footwear brands like UGG, HOKA, and Teva. It grows by creating strong brand loyalty and selling high-margin shoes that are both stylish and functional.Deckers receives a ‘Buy’-recommendation.
I removed two companies from the Buy-Hold-Sell List:
Discover Financial Services ($DFS): Capital One Financial Corporation acquired the company on May 19, 2025
Zynex ($ZYXI): The company doesn’t meet our quality criteria anymore
Furthermore, we have updated the recommendations for some companies since last time.
Seven companies went from Buy to Hold due to increasing stock prices:
Arista Networks ($ANET): Makes network switches used in big data centers
Carlisle Companies ($CSL): Sells roofing and insulation for buildings
Equasens ($EQS): Makes software for pharmacies and healthcare providers
Hamilton Lane ($HLNE): Helps big investors manage private market investments
Howden Joinery ($HWDN): Sells kitchens and joinery products to builders
Marimekko ($MEKKO): A Finnish brand known for bold prints
Moncler ($MONC): An Italian company that sells luxury winter jackets and fashion
You can download the entire list here: