1. In this thread, we will go through the wide moat investing framework of Morningstar. Over the years, stocks with wide moats defined by Morningstar managed to outperform the market by a significant margin.
2. Morningstar rates companies based on their economic moat or competitive advantage. There are 3 categories: wide moat, narrow moat, and no moat. Obviously, we want to focus on the wide moat stocks.
3. Morningstar describes a moat as a structural business characteristic that allows a firm to generate excess economic returns for an extended period of time. In other words, the ROIC should be higher than the WACC. A wide moat stock should be able to generate a ROIC > WACC for at least 20 years.
4. So in general, the Return On Invested Capital (ROIC) is truly essential to determine whether a company has a wide moat:
5. Morningstar states that there are 5 moat types: switching costs, intangible assets, network effects, cost advantages and efficient scale.
6. Intangible assets can provide companies with a wide moat. Think about brands, patents, and regulatory licenses. Intangible assets can prevent competitors to duplicate a company’s product. Think about Coca Cola for example:
“If you gave me $100 billion and said take away the soft drink leadership of Coca-Cola in the world, I'd give it back to you and say it can't be done.” – Warren Buffett
7. Switching costs: when the value of switching exceeds the expected value of the benefit, switching costs are created. Companies with switching costs often enjoy a lot of pricing power. Stryker and Salesforce are great examples.
8. When a company can operate at sustainable lower costs than competitors, cost advantages are created. Firms with a structural cost advantage can either undercut competitors on price while earning similar margins, or can charge market-level prices while earning relatively high margins. Ikea and Walmart are two companies with strong cost advantages.
9. Scale economies is the fourth moat source. It is the dynamic in which a market of limited size is effectively served by few companies. Incumbents generate economic profits, but new entrants would cause returns for all players to fall to a level in line with or below the cost of capital. Think for example about US railroad stocks like Union Pacific.
10. The fifth and last moat source are network effects. Network effects are one of the most preferred sources of an economic moat. The more people use a certain product or service, the more valuable the network becomes. Think about companies like Visa/Mastercard, Facebook and Alphabet.
11. Does it help to focus on wide moats? YES! Between 2002 and today, the Morningstar Wide Moat index returned 14.45% per year to shareholders, compared to 10.3% for the S&P500 and 9.2% for the MSCI World.
12. Over a period of 5 and 10 years, wide-moat stocks based on network effects seemed to report the best performance. Cost advantages and efficient scale are the least preferred moat sources:
13. Via Van Eyck, you can invest in the Morningstar Wide Moat Index. Currently, these are the top 10 positions of the Morningstar Wide Moat Index:
14. All positions with their current weight in the Morningstar Wide Moat Index can be found here:
15. The end. Feel free to reach out to me if you have any questions.
excellent content
The Wide Moat Index is a great place to get some ideas for high quality companies. On Aug 2024 I see Fortinet, Adobe, Microsoft, Google, and Amazon. Surprisingly, I don't see Visa or MasterCard. Those are textbook examples of wide moat businesses. Perhaps the valuation is too rich for Morningstar?
One performance aspect to note - when markets crash hard, everything will tumble. Maybe the wide moat companies will fall slightly less. The question then becomes who will recover first? I would argue the wide moat companies will be some of the first! Their products and services are virtually necessary for the (global) economy to function so they will continue seeing revenue stream even if they are muted for a bit.