🏰 10 Secrets from Jeff Bezos

Investing lessons from Jeff Bezos

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I’m Pieter and welcome to a 🔒 subscriber-only edition 🔒 of Compounding Quality.

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Jeff Bezos once said:

"You can be grinding for 4 years with no results, and in the 5th year, become the biggest thing on the planet. The power of not giving up is real"

In today’s article, I’ll share the 10 things I learned from the founder of Amazon.

1. Do hard things

Go the extra mile.

There is no substitute for hard work in life.

"A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well." - Jeff Bezos

2. Try new things

To stand still is to go backward.

You should always keep improving and innovating.

"If you double the number of experiments you do per year, you're going to double your inventiveness." - Jeff Bezos

3. Focus on brand power

The best companies in the world have a very strong brand.

"Your brand is what other people say about you when you're not in the room."- Jeff Bezos

4. Failure is good for you

If you’ve never failed, you’ve probably never tried anything new.

"I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying." - Jeff Bezos

5. Be flexible

Seek a good balance between stubbornness and flexibility to be successful in life.

"If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve." - Jeff Bezos

6. Start with why

What’s your purpose?

Always have clear goals.

"The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'" - Jeff Bezos

7. Put the customer first

What made Amazon so successful is its customer obsession.

When your customers are happy, your business will thrive.

"We see our customers as guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better."- Jeff Bezos

8. Understand customer needs

Having a successful business is not just about creating something new or innovative.

Successful innovation is about whether customers embrace and adapt that innovation.

"Invention is not disruptive. Only customer adoption is disruptive." - Jeff Bezos

9. Understand customer needs

Jeff Bezos always says it’s still Day 1 for Amazon.

Make progress every single day.

"We are stubborn on vision. We are flexible on details." - Jeff Bezos

10. Interests should be aligned

Never underestimate the power of incentives.

Invest in companies where the customer interests are aligned with the ones of you as a shareholder.

"If you're long-term oriented, customer interests and shareholder interests are aligned." - Jeff Bezos

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Everything in life compounds
Pieter (Compounding Quality)

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Used sources

• Interactive Brokers: Portfolio data and executing all transactions

• Finchat: Financial data

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