📈 Lululemon Athletica
Investment case
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One of the fastest-growing quality stocks in an attractive industry?
Lululemon Athletica.
The company returned 28.4% (!) per year to shareholders since 2007.
Let’s dive into this great yoga-inspired clothing company today.
Lululemon Athletica - General Information
👔 Company name: Lululemon Athletica
✍️ ISIN: US5500211090
🔎 Ticker: LULU
📚 Type: Oligopoly
📈 Stock Price: $374
💵 Market cap: $45.2 billion
📊 Average daily volume: $1.3 million
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Onepager
Here’s a onepager with the essentials of Lululemon:
(Click on the picture to expand)
15-Step Approach
Now let’s use our 15-step approach to analyze the company.
At the end of this article, we’ll give Lululemon a score on each of these 15 metrics, resulting in a Total Quality Score.
1. Do I understand the business model?
Lululemon Athletica Inc. is a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories.
The American company sells pants, shorts, tops, and jackets designed for a healthy lifestyle including athletic activities such as yoga, running, training, and most other activities.
They also have a wide offering of fitness-inspired accessories.
The company generates the majority of its sales via women's clothing. 84% of their revenues are generated in the United States.
Lululemon conducts its business through two channels:
Their own stores
Direct-to-consumer (e-commerce)
Here’s what their revenue split looks like:
2. Is management capable?
Chip Wilson founded Lululemon in 1998. He was the CEO until 2005 when he sold a 48% stake to the Private Equity firms Advent International and Highland Capital Partners.
In January 2012, Wilson stepped down as chief innovation and branding officer but remained chairman of the Board. He stepped down as non-executive chairman in December 2013. Today, he still owns 8.4% of the company.
Calvin McDonald is Lululemon’s current CEO. He has been working for the company since 2018. Before joining Lululemon, McDonald served as head of the Americas region at Sephora, owned by LVMH Group.
3. Does the company have a sustainable competitive advantage?
The core of Lululemon’s competitive advantage is based on its strong brand name.
The athletic apparel industry is very competitive and relies primarily on brand image and recognition of the quality and innovation of its products. Lululemon holds a market-leading position in yoga and active clothing for women in the United States and Canada.
Lululemon has managed to build a recognized brand and quality products that have attracted millions of customers to its stores.
Its strong brand also gives Lululemon pricing power. This has allowed the company to have one of the highest margins in the industry, outperforming big brands like Nike.
Companies with a sustainable competitive advantage are often characterized by a high and robust Gross Margin and ROIC:
Gross Margin: 58.3% (Gross Margin > 40%? ✅)
ROIC: 40.9% (ROIC > 15%? ✅)
4. Is the company active in an attractive end market?
The end market for yoga and active clothes is growing at attractive rates.
The market size for global activewear is expected to grow by 5.8% per year until 2030 according to a study of Skyquest Technology.
Lululemon Athletica has 3 main rivals:
Nike: A global sportswear giant offering a wide range of athletic apparel and footwear, known for its innovative designs and extensive marketing campaigns.
Adidas: Another major player in the athletic apparel industry, Adidas is recognized for its diverse product line, including sportswear, shoes, and accessories, and its collaborations with popular athletes and celebrities.
Under Armour: Known for its performance-oriented apparel and footwear, Under Armour competes with Lululemon through its focus on technological advancements in sportswear and its presence in both athletic and casual markets.
5. What are the main risks for the company?
Some of the main risks for Lululemon:
Lululemon needs to maintain its strong brand recognition
The market for activewear is very competitive
Loss of pricing power
Poor execution of international expansion
Everyone starts to offer leggings at a low price. Will leggings become a commoditized product?
If Lululemon starts competing in categories like running and footwear, it will directly compete with companies like Nike
6. Does the company have a healthy balance sheet?
We look at 3 ratios to determine the healthiness of Lululemon’s balance sheet:
Interest Coverage: 252.6x (Interest Coverage > 15x? ✅)
Net Debt/FCF: 0.1x (Net Debt/FCF < 4x? ✅)
Goodwill/Assets: 0.4% (Goodwill/assets not too large? < 20% ✅)
Lululemon’s balance sheet looks very healthy. The company has a net cash position and almost no goodwill on its balance sheet.
7. Does the company need a lot of capital to operate?
We prefer to invest in companies with CAPEX/Sales lower than 5% and CAPEX/Operating Cash Flow lower than 25%.
Lululemon Athletica:
CAPEX/Sales: 7.1% (CAPEX/Sales < 5%? ❌)
CAPEX/Operating Cash Flow: 33.3% (CAPEX/Operating CF? < 25% ❌)
This capital intensity looks quite high at first sight.
But please note that Lululemon’s CAPEX equals $652.3 million and that $349 million of this is growth CAPEX (investments in future growth).
When we only take the company’s maintenance CAPEX into account, the capital intensity looks as follows:
CAPEX/Sales: 3.8% (CAPEX/Sales < 5%? ✅)
CAPEX/Operating Cash Flow: 17.8% (CAPEX/Operating CF? < 25% ✅)
This capital intensity already looks way more attractive.